In July, the Agricultural and commercial teams across the UK business attended the Royal Welsh Agricultural Show in Powys , central wales. The show attracts some 250,000 visitors each year, with it principle role to showcase Welsh Livestock and food produce as well as the wider spectrum of farming life.
This year, for the first time ABP had their own stand, which attracted over 1000 producers over the four day show, allowing the ABP agricultural team to cultivate and maintain relationships with even more farmers. Furthermore, ABP showed their support for the Royal Welsh Show by sponsoring the home bred teams of 3 Beef Cattle competition. In addition, the team attended in order to support a number of retail customers on both their stand and our own.